Original Logo
Client: Laurie Johnson
Project: Custom rebrand for money strategist entrepreneur to create a more personable brand and attract target market of women seeking a healthier relationship with their money. 
Mood Board – Brand Aesthetic Inspiration

Trustworthy. Principled. Candid. Caring. Casual. Funny. Warm. Approachable. Spirited. Sassy. Positive. Relief. Bold. Honest. Reliable. Self-assured. Expert.
MISSION STATEMENT
Laurie V. equips women to change how they think, feel, communicate, and behave with money, so they can make money their Super Power and create rich, full lives.
BUSINESS CARD
BRAND GUIDELINES
This identity guideline is a tool designed to project the image, values, and aspirations behind the brand. It is the cornerstone of all communication efforts and must be followed carefully to ensure a consistent style and quality of presentation. Every participating institution is responsible for representing or coordinating the use of the brand along with an individual institution’s brand.

↑Back to Top