Client: PSS World Medical
Project: Conceptualized and designed the logo and product packaging for the urology line of foley catheters with the objective to create a welcoming design solution that represents the soothing relief that the product provides. The color palette strategy optimizes the difference between each product type for easy selection between products containing latex and those without.
The puzzle mailer below was designed as a four-piece marketing teaser campaign to be mailed to the sales team to build anticipation and gradually unveil the new product line, which would precede the mailing of the product launch kit.
The technology review poster below was developed to be printed and mailed to the sales team as part of the introductory product launch kit to educate them on the various parts of the product and introduce the specific offerings.
